A NEW APPROACH TO PR
“Great stories happen to those who can tell them.”
A note from our founder…
After working at leading global PR firms, I founded SWPR in 2006 with the idea that the business of communications doesn’t have to be pushy or salesy, impersonal or transactional. Journalists are wicked smart people looking for compelling and meaningful stories to tell. I wanted to do PR differently. So off I went to seek out clients who were up to cool things and making a positive impact in the world. And I have.
These have included Fortune 500 CEOs looking to build more inclusive workplaces, children’s book authors raising awareness of rare diseases, restaurant owners who want you to feel at home, military veterans giving back to their brothers and sisters, Hollywood fashion designers, women pioneers, global leaders of nonprofits, and what seems like just about everyone in between. It has been a privilege to know these people and share their stories.
I’ve loved collaborating with so many brilliant journalists, too. I enjoy being their strategic planning partner, which has resulted in creating honest and easy relationships. They trust that SWPR’s clients will add invaluable expertise to their stories, so they come back to us time and again.
I enjoy working with diverse leaders and entrepreneurs to amplify their voices in the media. I’m proud to support the good work of Catalyst, a global nonprofit with a mission to build diverse and inclusive workplaces, as its U.S. communications consultant for more than a decade. I’ve partnered with global PR agencies to support their Consumer and Healthcare practices, and also led communications programs for mission-driven nonprofits and small businesses that earned brand-defining media coverage. A career highlight included my work with the Women’s Media Center, the nonprofit advocacy organization founded by feminist icons Jane Fonda and Gloria Steinem, as media director on national campaigns.
With each passing year, SWPR’s network has strengthened and expanded. I’ve attracted a talented virtual staff and have met some of the smartest PR and media consultants in the industry.
I am always honored to tell your stories and make them shine. Thank you for being a part of the journey.
MORE ABOUT SWPR
Stephanie Wolf is Founder and Principal of SWPR, a consumer-lifestyle boutique PR consultancy that specializes in amplifying diverse voices and elevating the missions of organizations making a positive impact at the intersection of lifestyle, business, health and philanthropy. Stephanie has 20 years of experience conducting impactful communications campaigns for individuals, companies, and nonprofits. With deep and trusted connections at national, trade and regional outlets, she routinely secures top-tier media coverage for clients and helps position global company leaders as experts in the news media through profile interviews, op-eds, and expert commentary. Her clients have appeared in Associated Press, Bloomberg, Business Insider, CBS, CNN, Forbes, Fortune, Good Morning America, The New York Times, The Wall Street Journal, The Washington Post, TIME, USA Today, and more. Stephanie holds a BA in Political Science and Journalism from Rutgers University and was a recipient of the NJ Women’s Press Club Award for Achievement in Journalism. She lives in Brooklyn, NY, with her husband Dan, son Zachy, and executive assistant, Lola the Mutt-Dog. See Stephanie’s expertise featured in Fast Company, Glamour, Medium, The Miami Herald, and Medium’s PRontheGO here and here.