Our Story

SWPR was founded in 2006 with the idea that public relations doesn’t have to be jargony or salesy, impersonal or transactional. We set out to speak to human beings in a human way and tell stories that matter.

In an increasingly complex and fractured media landscape, we cut through the noise and meet people where they are. We help our clients amplify their impact with clear, compelling storytelling that drives meaningful results.

At SWPR, we’ve had the privilege to partner with a wide range of clients making a unique and positive impact in the world — working to build more diverse and inclusive workplaces; expand civil rights; protect access to life-saving reproductive healthcare; raise awareness of rare diseases; honor our veterans; help reverse climate change; fund girls’ education globally; advance women and marginalized groups into leadership; and much more. 

We have built extensive relationships with journalists, producers, editors, influencers and other media stakeholders. They value our approach and trust that our clients will add value and expertise to their reporting, so they come back to SWPR, time and again. 

Breaking through the chaos of our ever-changing media landscape has only grown more urgent. We are proud to have assembled a talented and dedicated network of some of the smartest communications professionals in the industry.

We are honored to tell your stories and make them shine. Please reach out. We’d love to be a part of your journey.