The youngest of three talkative, outgoing, and opinionated girls, I was destined to either let my words fade into the background or develop my own powerfully authentic voice. It was a classic case of fight or flight, and as you’ve probably guessed, I chose to fight. As a result, I became a writer, communicator, and developer of creative ideas.
After college, I entered the heady world of New York City PR agencies, where I not only fine-tuned my technical writing skills and communications style, but I learned the tricks of the trade as well. I developed effective pitches for interested media and told stories that mattered; cultivated highly sought-after interview subjects; got a client onto Page Six mere minutes before the paper went to press; and built successful, multifaceted national PR campaigns. Most importantly, I learned how to amplify the voices of people doing really great work in the world. The secret? Have a great story to tell, and tell it well. (Really, no gimmicks here.)
I started SWPR back in 2006 with an awesome virtual staff and a strong network of some of the smartest PR and media consultants in the biz. Through SWPR, we’ve had the opportunity to work with dozens of clients and collaborate on creative and cutting-edge PR campaigns and communications initiatives—on a local, regional, national, and global scale. We’ve supported consumer awareness programs in the areas of men’s health, reproductive healthcare, and breast cancer awareness. We’ve worked with the Women’s Media Center —the nonprofit advocacy organization founded by feminist icons Jane Fonda and Gloria Steinem—on the national campaign demanding CBS, NFL, and its advertisers pull an anti-choice Super Bowl ad.
We’ve placed our clients on Good Morning America, CBS News, FOX News Channel, CNN.com, Inc.com, Time.com, Entrepreneur.com, Yahoo! Shine, Cosmopolitan.com, Brides.com, RedbookMag.com, Women’s Health, Men’s Health, and NY1 News. They’ve been featured by Reuters, Associated Press, and in The Wall Street Journal, The Washington Post, The New York Times, The Chicago Tribune, New York Daily News, New York Post, Prevention Magazine, Time Out New York, and New York magazine. Writers and journalists trust us and know our clients will add value to their articles; therefore, they come back to us time and again.
From launching trendy new restaurants and preserving the legacy of our nation’s military heroes, to facilitating conversations on expanding opportunities for women in business, there are few areas we haven’t explored. And SWPR is not stopping there. In fact, we are just getting started.
Welcome to SWPR.
Stephanie is founder and managing director of Stephanie Wolf Public Relations, a consumer-lifestyle boutique public relations firm with clients from various industries including hospitality, psychology, entertainment, nonprofit, healthcare, fashion, and higher education. Stephanie has more than a decade of experience developing and conducting public relations campaigns for individuals, companies, and nonprofits in NYC and across the U.S. and securing top-tier media placements for her clients. She is a member of the Public Relations Society of America and the Freelancer’s Union. Stephanie resides in Brooklyn with her husband, baby boy, and executive assistant, Lola the Mutt-Dog.